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Journal of Business Research 2020 / 6

Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

Cao, Dongmei, Meadows, Maureen, Wong, Donna, Xia, Senmao
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.025
Date:
June, 2020
File:
PDF, 1.35 MB
2020
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