Brand orientation of nonprofit organizations and its...

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Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention

da Silva, Leonilde Conceição, Mainardes, Emerson Wagner, Teixeira, Arilda Magna Campagnaro, Costa Júnior, Lindemberg
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Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-020-00251-6
Date:
June, 2020
File:
PDF, 616 KB
2020
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