How corporate social responsibility (CSR) saves a company:...

Journal of Business Research 2020 / 09 Vol. 117

How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures

Kim, Junghyun, Park, Taehoon
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Volume:
117
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.024
Date:
September, 2020
File:
PDF, 384 KB
2020
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