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Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences
Castillo-Villar, Fernando Rey, Villasante-Arellano, Ana JosefinaVolume:
57
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102185
Date:
November, 2020
File:
PDF, 555 KB
2020