Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan, Akter, Shahriar, Yanamandram, VenkataVolume:
56
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102187
Date:
September, 2020
File:
PDF, 1.64 MB
2020