![](/img/cover-not-exists.png)
Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior
Yin, Bingqing (Miranda), Li, Yexin Jessica, Singh, SurendraJournal:
Journal of Marketing
DOI:
10.1177/0022242920931451
Date:
June, 2020
File:
PDF, 350 KB
2020