Coins Are Cold and Cards Are Caring: The Effect of...

Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior

Yin, Bingqing (Miranda), Li, Yexin Jessica, Singh, Surendra
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Journal:
Journal of Marketing
DOI:
10.1177/0022242920931451
Date:
June, 2020
File:
PDF, 350 KB
2020
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