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Journal of Marketing Research 2020 / 06

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts

Magnotta, Sarah, Murtha, Brian, Challagalla, Goutam
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Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720926176
Date:
June, 2020
File:
PDF, 418 KB
2020
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