Motivations to Use Different Social Media Types and Their...

Journal of Interactive Marketing 2020 / 11 Vol. 52

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

Buzeta, Cristian, De Pelsmacker, Patrick, Dens, Nathalie
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Volume:
52
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2020.04.004
Date:
November, 2020
File:
PDF, 500 KB
2020
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