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Australasian Marketing Journal (AMJ) 2020 / 6

Augmented reality and the customer journey: An exploratory study

Romano, Beatrice, Sands, Sean, Pallant, Jason I.
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Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2020.06.010
Date:
June, 2020
File:
PDF, 672 KB
2020
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