Destination branding: Opportunities and new challenges

Journal of Destination Marketing & Management 2020 / 09 Vol. 17

Destination branding: Opportunities and new challenges

Ruiz-Real, José Luis, Uribe-Toril, Juan, Gázquez-Abad, Juan Carlos
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Volume:
17
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2020.100453
Date:
September, 2020
File:
PDF, 1.28 MB
2020
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