Customer empowerment in the face of perceived Incompetence:...

Journal of Business Research 2020 / 09 Vol. 118

Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands

Khenfer, Jamel, Shepherd, Steven, Trendel, Olivier
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Volume:
118
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.010
Date:
September, 2020
File:
PDF, 1021 KB
2020
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