How can corporate heritage identity stewardship lead to...

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Journal of Strategic Marketing 2020 / 06

How can corporate heritage identity stewardship lead to brand ambidexterity?

Moussa, Anthony, de Barnier, Virginie
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1786845
Date:
June, 2020
File:
PDF, 725 KB
2020
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