Modifying the Bass diffusion model to study adoption of...

PLoS ONE 2020 / 6 Vol. 15; Iss. 6

Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands

Horvat, Andrijana, Fogliano, Vincenzo, Luning, Pieternel A., Jankowski, Jarosław
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Volume:
15
Journal:
PLOS ONE
DOI:
10.1371/journal.pone.0234538
Date:
June, 2020
File:
PDF, 1.66 MB
2020
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