The Role of Social Media on Establishing Brand Value: A...

International Journal of Economics and Finance 2016 / 02 Vol. 8; Iss. 3

The Role of Social Media on Establishing Brand Value: A Content Analysis on Banks in Turkey

Ergor, Zeynep Birce, Ergin, Elif Akagun
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Volume:
8
Journal:
International Journal of Economics and Finance
DOI:
10.5539/ijef.v8n3p97
Date:
February, 2016
File:
PDF, 203 KB
2016
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