How value co-creation and co-destruction unfolds: a...

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Journal of the Academy of Marketing Science 2020 / 6

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Keeling, Debbie Isobel, Keeling, Kathleen, de Ruyter, Ko, Laing, Angus
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Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-020-00737-z
Date:
June, 2020
File:
PDF, 884 KB
2020
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