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Interpret me! The interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua, Jeon, Yongwoog Andrew, Sung, YongjunJournal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1781477
Date:
June, 2020
File:
PDF, 2.18 MB
2020