Exploring professional human brand identity through...

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Exploring professional human brand identity through cultural and social capital: a typology of film director identities

Pluntz, Camille, Pras, Bernard
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Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2020.1763436
Date:
June, 2020
File:
PDF, 2.68 MB
2020
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