How Digital Word-of-Mouth Affects Consumer Decision Making:...

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Management Science 2020 / 07

How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking

Shukla, Aishwarya Deep, Gao, Guodong (Gordon), Agarwal, Ritu
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Journal:
Management Science
DOI:
10.1287/mnsc.2020.3604
Date:
July, 2020
File:
PDF, 1.08 MB
2020
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