Preference Refinement After a Budget Contraction

Journal of Consumer Research 2020 / 06

Preference Refinement After a Budget Contraction

Ross, Gretchen R, Meloy, Margaret G, Carlson, Kurt A, Johar, Gita V, Price, Linda L, Lee, Leonard
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Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucaa032
Date:
June, 2020
File:
PDF, 865 KB
2020
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