How do consumers process digital display ads in-store? The...

Journal of Retailing and Consumer Services 2020 / 09 Vol. 56

How do consumers process digital display ads in-store? The effect of location, content, and goal relevance

van de Sanden, Stephanie, Willems, Kim, Brengman, Malaika
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Volume:
56
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102177
Date:
September, 2020
File:
PDF, 881 KB
2020
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