Fundraising design: key issues, unifying framework, and...

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Marketing Letters 2020 / 6

Fundraising design: key issues, unifying framework, and open puzzles

Haruvy, Ernan, Popkowski Leszczyc, Peter, Allenby, Greg, Belk, Russell, Eckel, Catherine, Fisher, Robert, Li, Sherry Xin, List, John A., Ma, Yu, Wang, Yu
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Journal:
Marketing Letters
DOI:
10.1007/s11002-020-09534-8
Date:
June, 2020
File:
PDF, 293 KB
2020
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