Running field experiments using Facebook split test

Journal of Business Research 2020 / 09 Vol. 118

Running field experiments using Facebook split test

Orazi, Davide C., Johnston, Allen C.
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Volume:
118
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.053
Date:
September, 2020
File:
PDF, 763 KB
2020
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