How Electronic Word Of Mount (E-Wom) Affects Purchase Intention With Brand Image As A Mediation Variable : Case Of Xiaomi Smartphone In Student
Roli Ilhamsyah Putra, Teuku, Ridwan,, Kalvin, MuhammadVolume:
1500
Journal:
Journal of Physics: Conference Series
DOI:
10.1088/1742-6596/1500/1/012094
Date:
April, 2020
File:
PDF, 565 KB
2020