The Handbook of Applied Communication Research || Applying...

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The Handbook of Applied Communication Research || Applying Social Marketing Strategy to Social Change Campaigns

O'Hair, H. Dan, O'Hair, Mary John, Hester, Erin B., Geegan, Sarah
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Volume:
10.1002/97
Year:
2020
DOI:
10.1002/9781119399926.ch5
File:
PDF, 85 KB
2020
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