The impact of branding on purchasing decision-making in...

IOP Conference Series Materials Science and Engineering 2020 / 06 Vol. 801

The impact of branding on purchasing decision-making in mall shopping and online shopping

Agung Dermawan, Aulia, Nasution, Harmein, Haikal Sitepu, Muhammad
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Volume:
801
Journal:
IOP Conference Series: Materials Science and Engineering
DOI:
10.1088/1757-899X/801/1/012146
Date:
June, 2020
File:
PDF, 432 KB
2020
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