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An exploration study to find important factors influencing on authenticity of brand
Azad, Naser, Eghbali, Elham, Moshkelati, Mehrnaz, Bagheri, Hamid, Asgari, HamedJournal:
Management Science Letters
DOI:
10.5267/j.msl.2013.08.038
Date:
October, 2013
File:
PDF, 196 KB
2013