Spillover effect in promotion: Evidence from video game...

Journal of Business Research 2020 / 09 Vol. 118

Spillover effect in promotion: Evidence from video game publishers and eSports tournaments

Parshakov, Petr, Naidenova, Iuliia, Barajas, Angel
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Volume:
118
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.036
Date:
September, 2020
File:
PDF, 562 KB
2020
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