Unguarded against Persuasion and Willing to Share: The...

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Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising

Dodoo, Naa Amponsah, Wen, Jing (Taylor), Wu, Linwan
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Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2020.1773353
Date:
May, 2020
File:
PDF, 803 KB
2020
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