Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising
Dodoo, Naa Amponsah, Wen, Jing (Taylor), Wu, LinwanJournal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2020.1773353
Date:
May, 2020
File:
PDF, 803 KB
2020