“WHAT CAN I(S) DO FOR YOU?”: HOW TECHNOLOGY ENABLES...

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Information & Management 2020 / 7

“WHAT CAN I(S) DO FOR YOU?”: HOW TECHNOLOGY ENABLES SERVICE PROVIDERS TO ELICIT CUSTOMERS’ PREFERENCES AND DELIVER PERSONALIZED SERVICE

Bonaretti, Dario, Bartosiak, Marcin, Lui, Tsz-Wai, Piccoli, Gabriele, Marchesani, Daniele
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Journal:
Information & Management
DOI:
10.1016/j.im.2020.103346
Date:
July, 2020
File:
PDF, 2.98 MB
2020
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