Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach
Jaishankar Ganesh, Kristy E. Reynolds, Michael G. LuckettVolume:
35
Language:
english
Pages:
13
DOI:
10.1007/s11747-007-0038-0
Date:
September, 2007
File:
PDF, 467 KB
english, 2007