Product intelligence: its conceptualization, measurement...

Journal of the Academy of Marketing Science 2007 / 09 Vol. 35; Iss. 3

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

Serge A. Rijsdijk, Erik Jan Hultink, Adamantios Diamantopoulos
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Volume:
35
Language:
english
Pages:
17
DOI:
10.1007/s11747-007-0040-6
Date:
September, 2007
File:
PDF, 274 KB
english, 2007
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