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Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Stephen J. Carson, Robert D. Jewell, Christopher JoinerVolume:
35
Language:
english
Pages:
12
DOI:
10.1007/s11747-007-0043-3
Date:
June, 2007
File:
PDF, 210 KB
english, 2007