Understanding the adoption of new brands through...

Journal of the Academy of Marketing Science 2008 / 06 Vol. 36; Iss. 2

Understanding the adoption of new brands through salespeople: a multilevel framework

Jan Wieseke, Christian Homburg, Nick Lee
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Volume:
36
Language:
english
Pages:
14
DOI:
10.1007/s11747-007-0055-z
Date:
June, 2008
File:
PDF, 265 KB
english, 2008
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