The service-dominant logic and a hierarchy of operant...

Journal of the Academy of Marketing Science 2008 / 03 Vol. 36; Iss. 1

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt
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Volume:
36
Language:
english
Pages:
16
DOI:
10.1007/s11747-007-0063-z
Date:
March, 2008
File:
PDF, 268 KB
english, 2008
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