Influence of customer participation on creating and sharing...

Journal of the Academy of Marketing Science 2008 / 09 Vol. 36; Iss. 3

Influence of customer participation on creating and sharing of new product value

Eric Fang, Robert W. Palmatier, Kenneth R. Evans
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Volume:
36
Language:
english
Pages:
15
DOI:
10.1007/s11747-007-0082-9
Date:
September, 2008
File:
PDF, 266 KB
english, 2008
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