The effect of incidental affect on preference for the...

Journal of the Academy of Marketing Science 2008 / 12 Vol. 36; Iss. 4

The effect of incidental affect on preference for the status quo

HsiuJu Rebecca Yen, Shih-Chieh Chuang
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Volume:
36
Language:
english
Pages:
16
DOI:
10.1007/s11747-008-0084-2
Date:
December, 2008
File:
PDF, 292 KB
english, 2008
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