Technology readiness and usage: a global-identity...

Journal of the Academy of Marketing Science 2009 / 09 Vol. 37; Iss. 3

Technology readiness and usage: a global-identity perspective

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Xin Zhou
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Volume:
37
Language:
english
Pages:
16
DOI:
10.1007/s11747-008-0130-0
Date:
September, 2009
File:
PDF, 322 KB
english, 2009
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