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Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Lianxi Zhou, Zhiyong Yang, Michael K. HuiVolume:
38
Language:
english
Pages:
17
DOI:
10.1007/s11747-009-0153-1
Date:
April, 2010
File:
PDF, 307 KB
english, 2010