Antecedents and consequences of adaptive selling confidence...

Journal of the Academy of Marketing Science 2010 / 06 Vol. 38; Iss. 3

Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers

Sergio Román, Dawn Iacobucci
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Volume:
38
Language:
english
Pages:
20
DOI:
10.1007/s11747-009-0166-9
Date:
June, 2010
File:
PDF, 340 KB
english, 2010
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