Exploring the impact of advertising and R&D...

Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

Robert A. Peterson, Jaeseok Jeong
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Volume:
38
Language:
english
Pages:
14
DOI:
10.1007/s11747-010-0188-3
Date:
December, 2010
File:
PDF, 238 KB
english, 2010
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