An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Babu John Mariadoss, Raj Echambadi, Mark J. Arnold, Vishal BindrooVolume:
38
Language:
english
Pages:
16
DOI:
10.1007/s11747-010-0190-9
Date:
December, 2010
File:
PDF, 338 KB
english, 2010