An examination of the effects of perceived difficulty of...

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Babu John Mariadoss, Raj Echambadi, Mark J. Arnold, Vishal Bindroo
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Volume:
38
Language:
english
Pages:
16
DOI:
10.1007/s11747-010-0190-9
Date:
December, 2010
File:
PDF, 338 KB
english, 2010
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