The effects of customer acquisition and retention...

Journal of the Academy of Marketing Science 2011 / 04 Vol. 39; Iss. 2

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Todd J. Arnold, Eric (Er) Fang, Robert W. Palmatier
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Pages:
18
DOI:
10.1007/s11747-010-0203-8
Date:
April, 2011
File:
PDF, 320 KB
english, 2011
Conversion to is in progress
Conversion to is failed