Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors
Ahmet H. Kirca, William O. Bearden, Kendall RothVolume:
39
Language:
english
Pages:
17
DOI:
10.1007/s11747-010-0234-1
Date:
October, 2011
File:
PDF, 323 KB
english, 2011