Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science 2012 / 01 Vol. 40; Iss. 1

Frontiers of the marketing paradigm in the third millennium

Ravi S. Achrol, Philip Kotler
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Volume:
40
Language:
english
Pages:
18
DOI:
10.1007/s11747-011-0255-4
Date:
January, 2012
File:
PDF, 540 KB
english, 2012
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