Value co-creation effects on transaction cost, relational...

Journal of Psychology in Africa 2020 / 05 Vol. 30; Iss. 3

Value co-creation effects on transaction cost, relational capital, and loyalty of hair salon customers: Results and implications of a Ghanaian study

Xiao, Wen, Opata, Christian Narh, Tetteh, Stephen, John Narh, Tettey-Wayo, Hinson, Robert E.
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Volume:
30
Journal:
Journal of Psychology in Africa
DOI:
10.1080/14330237.2020.1767927
Date:
May, 2020
File:
PDF, 566 KB
2020
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