The emerging market for “Delebs” (dead celebrities) -...

The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions

D’Rozario, Denver, Yang, Guang
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Volume:
30
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2020.1766371
Date:
July, 2020
File:
PDF, 1.79 MB
2020
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