The Unobserved Heterogeneneous Influence of Gamification...

Frontiers in Psychology 2020 / 7 Vol. 11

The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers’ Repurchase Intention in the Omnichannel Retailing

Kim, Cheong, Costello, Francis Joseph, Lee, Kun Chang
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Volume:
11
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2020.01664
Date:
July, 2020
File:
PDF, 1.83 MB
2020
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