An empirical evaluation of a customer-based brand equity...

An empirical evaluation of a customer-based brand equity model and its managerial implications

Chunling Yu, Ping Zhao, Haizhong Wang
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Volume:
2
Language:
english
Pages:
18
DOI:
10.1007/s11782-008-0031-6
Date:
December, 2008
File:
PDF, 388 KB
english, 2008
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