The effects of 2-tier store brands’ perceived quality,...

Frontiers of Business Research in China 2010 / 03 Vol. 4; Iss. 1

The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty

Defeng Yang, Xinxin Wang
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Volume:
4
Language:
english
Pages:
28
DOI:
10.1007/s11782-010-0001-7
Date:
March, 2010
File:
PDF, 285 KB
english, 2010
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