How can machine learning aid behavioral marketing research?

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Marketing Letters 2020 / 7

How can machine learning aid behavioral marketing research?

Hagen, Linda, Uetake, Kosuke, Yang, Nathan, Bollinger, Bryan, Chaney, Allison J. B., Dzyabura, Daria, Etkin, Jordan, Goldfarb, Avi, Liu, Liu, Sudhir, K., Wang, Yanwen, Wright, James R., Zhu, Ying
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Journal:
Marketing Letters
DOI:
10.1007/s11002-020-09535-7
Date:
July, 2020
File:
PDF, 277 KB
2020
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